Joe is a technology M&A Advisor for Sunbelt Atlanta and is one of the nation’s preeminent M&A advisors specializing in Internet and technology related businesses with an acute specialty in Ecommerce and SAAS businesses. He has over 20 years of experience owning and running a variety of family and investor owned businesses. Beginning in 1995, Joe launched Internetfitness.com (dba Smooth Fitness) as world’s first online Fitness Equipment Ecommerce store specializing in treadmills and elliptical machines. As CEO, Joe grew the company to $32MM in revenue as the company climbed the Inc.® 5000 and Internet Retailer® 500 lists. In 2006 the company was recapitalized and sold to Private Equity in a complex M&A transaction.
For the past ten years Joe has been consulting with entrepreneurs about Omni-Channel marketing and exit strategies. Joe has spoken at national conventions like the Internet Retailer Conference and he is available as a guest speaker.