Sell-Side Advisory | Franchisor Home Warranty & Construction Services | Wichita, Kansas
Founded in 1993 in Wichita, Kansas, by husband-and-wife team Jack and Sue Salmans, ProHome International created a specialized category in residential construction: third-party warranty management for new-home builders.
Rather than requiring builders to operate an internal department for homeowner warranty calls after closing, ProHome acts as a liaison between builder and buyer, managing pre-closing walkthroughs, warranty call-back requests, and coordination with the subcontractors responsible for repairs.
Over more than two decades, ProHome grew into a national and international franchise system serving thousands of builders across more than a hundred markets.
Just as important as its geographic scale was the culture surrounding the network. Many franchisees had been part of ProHome for more than a decade, and the founders viewed those long-standing relationships as a defining consideration in any future sale.
After 26 years of building ProHome, Jack and Sue Salmans began preparing for retirement. Their goal went beyond simply achieving a clean exit.
They wanted a buyer capable of investing in the company's next stage of growth while preserving the relationships and franchise network they had spent decades building.
Sunbelt Atlanta, led by Dealmaker Doreen Morgan, built a targeted buyer universe spanning private equity firms and strategic acquirers active in franchising and business services.
During the 18-month engagement, the process reached 110 qualified buyers under strict confidentiality, protecting ProHome's franchisees, builder relationships, and competitive position throughout the sale.
The outreach generated five letters of intent, giving ownership the ability to compare multiple credible buyers instead of evaluating a single take-it-or-leave-it offer.
That competitive environment allowed the founders to evaluate buyers on more than valuation alone, including cultural fit, investment philosophy, expected ownership horizon, and plans for the franchise system.
Ownership ultimately selected Greybull Stewardship because of its track record and notably longer-than-average hold period, an important consideration for founders who wanted stability for long-tenured franchisees.
ProHome fit Greybull's strategy of investing in established founder-built business services companies and added another franchise platform to a portfolio already experienced in B2B services and franchising.
The transaction took place against a recovering and expanding housing market, creating favorable conditions for businesses tied to new-home construction and builder services.
ProHome occupied a differentiated niche within that market. While larger home warranty providers focused primarily on structural warranties sold to homeowners, ProHome specialized in warranty call-back management sold directly to builders and developers.
ProHome International's story shows how a competitive sale process can help founders identify a buyer who aligns with both financial objectives and the long-term future of the business. Sunbelt Atlanta runs confidential sale processes for privately held companies with no upfront fees.
Get a Business Valuation Talk With a DealmakerSince 1998, Sunbelt Atlanta has helped business owners across Georgia and the Southeast sell their companies confidentially and on their own terms. With more than 1,250 businesses sold, a no-upfront-fee, success-driven approach, and experience across industries including franchising and home warranty services, Sunbelt Atlanta's team of Dealmakers guides owners through every stage of a sale.