Case Studies

SeaAgri, Inc.: A Confidential Sale to a Buyer Building a Family Legacy

Mark Werbalowsky — Fri, 21 Aug 2026 16:02:43 GMT

Transaction Snapshot

SeaAgri, Inc.

Sell-Side Advisory | Specialty Agricultural Inputs & Livestock Nutrition | Dunwoody, Georgia

Client

SeaAgri, Inc.

Headquarters

Dunwoody, Georgia

Dealmaker

Mark Werbalowsky

Announced

February 2020

Qualified Buyers

5 Months

Launch to Close

8,000+

Active Customers

~100

Distributors

Buyer

Sea Agri Solutions, LLC

Acquisition entity formed by individual buyers Michael and Karen Sileck

The Company

A Specialty Agricultural Brand Built Around Sea Mineral Nutrition

SeaAgri, Inc. is a Dunwoody, Georgia-based manufacturer and distributor of full-spectrum sea mineral fertilizers and livestock nutrition products sold under its trademarked SEA-90 brand.

Founded in 2003 by Robert Cain, the company traces its origins to the scientific research of Dr. Maynard Murray. What began as a fertilizer concept for organic agriculture later expanded into livestock nutrition as the company recognized broader applications for full-spectrum minerals and trace elements.

Business Highlights

8,000+

Active customers

~100

Domestic and international distributors

3 States

Warehouse distribution across California, Missouri, and Georgia

Through 2038

Exclusive supply and importation agreement

Over more than fifteen years, SeaAgri built a loyal following among farmers, ranchers, and home gardeners drawn to its OMRI-listed, all-natural products.

Its long-standing exclusive supply relationship with a Mexico-based mineral producer, paired with multi-state warehouse distribution, gave the company a supply chain that competing regional producers could not easily replicate.

The Seller's Objective

Preparing for a Well-Earned Retirement

After building SeaAgri from a startup concept into an established regional and international brand, Robert Cain and Carmen Hagen were ready to retire.

Their priority was to find a new owner who could carry the SEA-90 brand, distributor network, customer relationships, and long-term growth opportunity forward.

The Process

Running a Targeted, Confidential Buyer Search

Sunbelt Atlanta, led by M&A Advisor Mark Werbalowsky, developed a targeted buyer universe of strategic and financial parties active in agricultural inputs, fertilizer manufacturing, and animal nutrition.

The process reached 20 qualified buyers under strict confidentiality, protecting SeaAgri's employees, distributors, customer relationships, and competitive position while the company was marketed for sale.

The transaction closed within five months of launch, reflecting a well-prepared seller and a focused, efficiently run sale process.

Selecting the Right Partner

Ownership selected Michael and Karen Sileck based on their business background, corporate track record, and stated intention to grow SeaAgri into an enterprise that could remain in their family for generations.

The Buyer's Perspective

For the Silecks, SeaAgri represented an opportunity to combine an established specialty brand, national and international distribution, and significant untapped geographic growth into a multigenerational family business.

Why the Business Stood Out

Structural Advantages Buyers Could Not Easily Replicate

Exclusive Supply

A long-term mineral supply and import agreement running through 2038.

Recognized Brand

The trademarked SEA-90 product line had developed a loyal specialty-market following.

OMRI-Listed Products

Organic-use listings supported the company's positioning in specialty agriculture.

Distributor Network

Approximately 100 domestic and international distributors expanded the company's reach.

Market Context

Industry Tailwinds Behind the Deal

SeaAgri operated at the intersection of fertilizer manufacturing, organic agriculture, and livestock nutrition, giving the company exposure to several favorable long-term demand trends.

$21.4B

Projected fertilizer manufacturing industry revenue by 2024

3.4%

Expected fertilizer price rebound in 2019

1.2%

Projected crop production growth in 2019

Rising crop production, increasing use of trace mineral nutrition in livestock, and continued consumer demand for organically grown produce all supported the broader growth story behind SeaAgri's specialty product portfolio.

Lessons for Sellers

Key Takeaways for Business Owners Considering a Sale

01. Protect the relationships that make your business defensible.

SeaAgri's exclusive supply agreement and organic-use product listings gave buyers confidence in the durability of the company's competitive position.

02. Let your reputation do the selling.

More than fifteen years of word-of-mouth growth and repeat distributor relationships created trust that buyers could validate during due diligence.

03. Cast a wide, confidential net.

Reaching qualified buyers through a structured process gave ownership alternatives rather than relying on a single unsolicited offer.

04. Know what matters beyond price.

For sellers focused on legacy, a buyer's vision, background, and long-term plans can matter just as much as the financial terms.

Planning Your Exit?

Thinking About Selling Your Manufacturing, Agricultural, Fertilizer, or Animal Nutrition Company?

SeaAgri's story shows how a specialty manufacturer with strong customer relationships, protected supply arrangements, and a differentiated product line can attract buyers with a long-term vision for the business. Sunbelt Atlanta runs confidential sale processes for privately held companies with no upfront fees.

Get a Business Valuation Talk With a Dealmaker

About Sunbelt Atlanta

Experienced Guidance From Valuation Through Closing

Since 1998, Sunbelt Atlanta has helped business owners across Georgia and the Southeast sell their companies confidentially and on their own terms. With more than 1,250 businesses sold, a no-upfront-fee, success-driven approach, and experience across industries including agricultural, fertilizer, and animal nutrition manufacturing, Sunbelt Atlanta's team of Dealmakers guides owners through every stage of a sale.

Ray White USA Property Management: A Corporate Divestiture to a Strategic Real Estate Investment Buyer

Doreen Morgan — Fri, 21 Aug 2026 16:00:12 GMT

Transaction Snapshot

Ray White USA Property Management

Sell-Side Advisory | Residential Property Management | Metro Atlanta, Georgia

Client

Bell Rellie Management Services, LLC d/b/a Ray White USA Property Management

Headquarters

Atlanta, Georgia

Dealmaker

Doreen Morgan

Announced

August 2020

Qualified Buyers

Letters of Intent

6 Months

Launch to Close

Divestiture

Strategic Real Estate Buyer

Buyer

Dreamstone Investments, LLC

Atlanta-based private real estate investment group

The Company

A Technology-Enabled Property Management Platform With International Reach

Bell Rellie Management Services, LLC, doing business as Ray White USA Property Management, was founded in 2013 by brothers Andrew and Greg Bell as the American branch of Ray White, an Australian property management franchise concept established in 1902.

From its Atlanta base, the business developed a full-service residential property management platform serving real estate investors throughout Metro Atlanta, including international owners located across multiple continents.

Platform Highlights

~400

Properties under management

16 Countries

Client locations

4 Continents

International investor reach

8 Team Members

Five full-time and three contract staff

Led by CEO and broker Sandy Moore, the company expanded beyond day-to-day management to include real estate sales, LLC establishment, and insurance placement, giving domestic and international investors a single point of contact for owning rental property in Atlanta.

Its technology-forward model included online tenant management, automated rent collection, and real-time reporting, allowing owners to monitor investments from anywhere in the world.

The Strategic Decision

A Retiring Executive Prompts a New Direction

When Sandy Moore began preparing for retirement, ownership faced a choice: replace the executive who had built the Atlanta operation or use the transition as an opportunity to reconsider the division's future.

Andrew and Greg Bell chose to sell the division outright and engaged Sunbelt Atlanta to identify a buyer capable of inheriting an established technology platform, experienced team, and international client base.

The Process

A Competitive Search for Strategic and Financial Buyers

Sunbelt Atlanta, led by Dealmaker Doreen Morgan, built a targeted buyer universe of strategic and financial acquirers active in property management and residential real estate services.

The confidential process engaged 55 qualified buyers while protecting the company's clients, employees, brand, and market position throughout the sale.

The buyer outreach generated six letters of intent, creating genuine competition and giving ownership multiple credible alternatives to evaluate.

From launch to closing, the transaction was completed in six months, providing ownership with a defined path from leadership transition to full divestiture.

Selecting the Right Partner

Ownership selected Dreamstone Investments because the firm already operated in Atlanta real estate and property management, giving the seller confidence in its understanding of the local market, client expectations, and operating environment.

The Buyer's Perspective

For Dreamstone, the acquisition was a vertical integration opportunity, bringing property management capabilities in-house rather than relying on independent contractors across its real estate holdings.

Strategic Rationale

Why the Acquisition Fit Dreamstone

Vertical Integration

Property management functions could move in-house.

Technology Platform

Established systems supported rent collection, tenant management, and reporting.

Experienced Team

The acquisition included an operating team already familiar with the market.

International Client Base

Existing relationships extended across 16 countries.

Market Context

Industry Tailwinds Behind the Deal

The transaction took place in a large but highly fragmented property management industry where established regional operators could benefit from technology, referral networks, and deep local-market knowledge.

$75.9B

Projected U.S. property management industry size by 2024

0.4%

Projected annual industry growth

~75%

Industry participants with no employees as of 2019

Metro Atlanta's population growth, expanding rental base, and steady residential construction activity provided an additional tailwind for an established property management platform with a diversified investor base.

Lessons for Sellers

Key Takeaways for Business Owners Considering a Sale

01. Plan around leadership transitions.

The retirement of a key executive can be the right moment to reconsider the broader ownership strategy rather than automatically replacing that leader.

02. Cast a wide, confidential net.

Reaching 55 qualified buyers created significantly more optionality than negotiating with a single unsolicited party.

03. Competition creates leverage.

Six letters of intent gave ownership greater flexibility to compare buyers on price, structure, strategic fit, and transaction terms.

04. Local market knowledge matters.

Dreamstone's established Atlanta presence and real estate experience were important factors in the seller's confidence in the buyer.

Planning Your Exit?

Thinking About Selling Your Property Management Company?

Ray White USA Property Management's story shows how a leadership transition can become an opportunity to reposition a business for its next chapter. Sunbelt Atlanta runs confidential, competitive sale processes for privately held companies with no upfront fees.

Get a Business Valuation Talk With a Dealmaker

About Sunbelt Atlanta

Experienced Guidance From Valuation Through Closing

Since 1998, Sunbelt Atlanta has helped business owners across Georgia and the Southeast sell their companies confidentially and on their own terms. With more than 1,250 businesses sold, a no-upfront-fee, success-driven approach, and experience across industries including property management and real estate services, Sunbelt Atlanta's team of Dealmakers guides owners through every stage of a sale.

Quality Powder Coatings: A Confidential Sale to an Experienced Corporate Buyer

Doreen Morgan — Fri, 21 Aug 2026 15:56:01 GMT

Transaction Snapshot

Quality Powder Coatings

Sell-Side Advisory | Industrial Powder Coating & Metal Finishing | Lilburn, Georgia

Client

Quality Powder Coatings, Inc.

Headquarters

Lilburn, Georgia

Dealmaker

Doreen Morgan

Announced

June 2019

Qualified Buyers

Letters of Intent

9 Months

Launch to Close

Asset Sale

Including Company Real Estate

Buyer

Ripio Coatings, LLC

Led by Marc Martinez, an individual buyer with a corporate operating background

The Company

More Than Two Decades of Reputation-Driven Growth

George Osentoski founded Quality Powder Coatings in 1995, opening the company from a 3,000-square-foot facility in Lilburn, Georgia. Five years later, he purchased the land and building across the street and moved the business into the larger footprint that would support its growth for the next two decades.

The business developed steadily around a straightforward formula: consistent, high-quality industrial coating work delivered project after project.

Business Highlights

15,000 Sq. Ft.

Facility footprint

9 Employees

Lean operating team

<15%

Revenue from any single customer

10+ Years

Tenure of three top-five customer relationships

Quality Powder Coatings served a diversified commercial customer base that included sheet metal fabricators, architectural metal shops, automotive companies, lighting businesses, and tradeshow and exhibit customers.

The company built that base almost entirely through word of mouth, spending little on formal advertising while earning repeat business through reliability and consistent quality.

The Seller's Objective

Retirement After 24 Years at the Helm

After more than two decades building Quality Powder Coatings into an established Atlanta-area industrial coatings provider, George Osentoski was ready to retire to Florida.

His objective was a smooth ownership transition that would protect the company's employees, customer relationships, operating reputation, and long-standing goodwill.

The Process

Creating Competition While Protecting the Business

Sunbelt Atlanta, led by Dealmaker Doreen Morgan, built a targeted buyer universe and ran a confidential process designed to protect Quality Powder Coatings' employees, customers, and market position.

The process engaged 20 qualified buyers and generated two competing letters of intent, giving ownership a genuine choice between interested parties.

From launch to close, the transaction was completed in nine months, including the sale of the company's real estate.

The broader outreach helped surface buyers who may not otherwise have discovered the opportunity, while maintaining confidentiality throughout the sale process.

Selecting the Right Partner

George Osentoski selected Marc Martinez and Ripio Coatings, LLC based on Martinez's corporate operating background, track record of success, ability to relate to large commercial customers, and strong cultural fit with the company's established team.

The Buyer's Perspective

For Marc Martinez, the acquisition represented a deliberate transition from corporate leadership into business ownership, with an opportunity to apply his operating experience to an established industrial company.

Why the Business Stood Out

Durable Fundamentals Buyers Could Understand

Customer Diversification

No customer represented more than 15% of total revenue.

Long-Term Relationships

Several top customers had worked with the business for a decade or more.

Referral-Driven Growth

The company grew largely through reputation and customer referrals.

Identifiable Capacity Upside

Extended hours or a second shift offered a clear path to additional production.

Market Context

Industry Tailwinds Behind the Deal

Quality Powder Coatings operated in a fragmented Atlanta-area market made up largely of small independent shops, with only a limited number of providers equipped to handle larger commercial batch work.

Fragmented

Local powder coating market

Capacity Limited

Many qualified competitors were already operating near full capacity

Second Shift

Identified production growth opportunity

That combination of a strong reputation, constrained commercial-grade capacity, diversified B2B demand, and an identifiable route to higher production created a straightforward growth thesis for prospective buyers.

Lessons for Sellers

Key Takeaways for Business Owners Considering a Sale

01. Reputation built over decades is a real asset.

More than two decades of consistent, referral-driven growth gave buyers confidence in the durability of the business.

02. A diversified customer base strengthens a sale.

Low customer concentration and long-standing relationships helped demonstrate the stability of the company's revenue base.

03. Capacity constraints can support a compelling growth story.

Buyers could see a practical route to higher production by extending operating hours or adding another shift.

04. Corporate operators can be strong buyers.

Experienced executives looking to transition into business ownership can be an excellent fit for founder-led industrial companies.

Planning Your Exit?

Thinking About Selling Your Industrial Manufacturing, Powder Coating, or Metal Finishing Company?

Quality Powder Coatings' story shows how a reputation-driven industrial business can attract qualified buyers when its customer base, operating strengths, growth opportunities, and transition story are presented clearly. Sunbelt Atlanta runs confidential sale processes for owners of privately held businesses with no upfront fees.

Get a Business Valuation Talk With a Dealmaker

About Sunbelt Atlanta

Experienced Guidance From Valuation Through Closing

Since 1998, Sunbelt Atlanta has helped business owners across Georgia and the Southeast sell their companies confidentially and on their own terms. With more than 1,250 businesses sold, a no-upfront-fee, success-driven approach, and experience across industries including powder coating and metal finishing, Sunbelt Atlanta's team of Dealmakers guides owners through every stage of a sale.

ProHome International: A Confidential Sale to a Long-Term Private Equity Partner

Doreen Morgan — Fri, 21 Aug 2026 15:40:43 GMT

Transaction Snapshot

ProHome International

Sell-Side Advisory | Franchisor Home Warranty & Construction Services | Wichita, Kansas

Client

ProHome International, LLC

Headquarters

Wichita, Kansas

Dealmaker

Doreen Morgan

Announced

January 2019

110

Qualified Buyers

Letters of Intent

18 Months

Launch to Close

Franchisees

Buyer

Greybull Stewardship

Private equity investment firm

The Company

Building a Category That Did Not Previously Exist

Founded in 1993 in Wichita, Kansas, by husband-and-wife team Jack and Sue Salmans, ProHome International created a specialized category in residential construction: third-party warranty management for new-home builders.

Rather than requiring builders to operate an internal department for homeowner warranty calls after closing, ProHome acts as a liaison between builder and buyer, managing pre-closing walkthroughs, warranty call-back requests, and coordination with the subcontractors responsible for repairs.

Platform Highlights

1993

Company founded

Franchisees across the system

3 Countries

United States, Canada and United Kingdom

100+ Markets

Builders and homeowners served

Over more than two decades, ProHome grew into a national and international franchise system serving thousands of builders across more than a hundred markets.

Just as important as its geographic scale was the culture surrounding the network. Many franchisees had been part of ProHome for more than a decade, and the founders viewed those long-standing relationships as a defining consideration in any future sale.

The Founders' Objective

Preparing a Founder-Led Franchise System for Its Next Chapter

After 26 years of building ProHome, Jack and Sue Salmans began preparing for retirement. Their goal went beyond simply achieving a clean exit.

They wanted a buyer capable of investing in the company's next stage of growth while preserving the relationships and franchise network they had spent decades building.

The Process

Creating Real Competition Among Qualified Buyers

Sunbelt Atlanta, led by Dealmaker Doreen Morgan, built a targeted buyer universe spanning private equity firms and strategic acquirers active in franchising and business services.

During the 18-month engagement, the process reached 110 qualified buyers under strict confidentiality, protecting ProHome's franchisees, builder relationships, and competitive position throughout the sale.

The outreach generated five letters of intent, giving ownership the ability to compare multiple credible buyers instead of evaluating a single take-it-or-leave-it offer.

That competitive environment allowed the founders to evaluate buyers on more than valuation alone, including cultural fit, investment philosophy, expected ownership horizon, and plans for the franchise system.

Selecting the Right Partner

Ownership ultimately selected Greybull Stewardship because of its track record and notably longer-than-average hold period, an important consideration for founders who wanted stability for long-tenured franchisees.

The Buyer's Perspective

ProHome fit Greybull's strategy of investing in established founder-built business services companies and added another franchise platform to a portfolio already experienced in B2B services and franchising.

Why the Buyer Fit Mattered

More Than a Financial Transaction

Long-Term Orientation

A longer ownership horizon aligned with the founders' desire for continuity.

Franchise Experience

Greybull already had experience investing in franchise platforms.

Relationship Stewardship

The approach supported continuity for franchisees and builder relationships.

Growth Capital

The buyer had the resources to support the platform's next stage of growth.

Market Context

Industry Tailwinds Behind the Deal

The transaction took place against a recovering and expanding housing market, creating favorable conditions for businesses tied to new-home construction and builder services.

Projected growth in U.S. construction starts for 2017

$713B

Projected total U.S. construction starts

67.5%

Share of broader home warranty revenue held by the four largest firms in 2016

ProHome occupied a differentiated niche within that market. While larger home warranty providers focused primarily on structural warranties sold to homeowners, ProHome specialized in warranty call-back management sold directly to builders and developers.

Lessons for Sellers

Key Takeaways for Business Owners Considering a Sale

01. Build a category, not just a company.

ProHome created a specialized service category rather than competing directly in an established market, helping build a defensible position.

02. Start the transition years in advance.

Preparing early gave the founders enough runway for a thorough process instead of forcing a rushed retirement sale.

03. Cast a wide, confidential net.

Reaching 110 qualified buyers created meaningful competition while protecting franchisees and customer relationships.

04. Competition creates leverage beyond price.

Five letters of intent allowed the founders to evaluate buyers on cultural fit, ownership horizon, and long-term plans for the franchise network.

Planning Your Exit?

Thinking About Selling Your Franchise, Home Warranty, or Residential Services Business?

ProHome International's story shows how a competitive sale process can help founders identify a buyer who aligns with both financial objectives and the long-term future of the business. Sunbelt Atlanta runs confidential sale processes for privately held companies with no upfront fees.

Get a Business Valuation Talk With a Dealmaker

About Sunbelt Atlanta

Experienced Guidance From Valuation Through Closing

Since 1998, Sunbelt Atlanta has helped business owners across Georgia and the Southeast sell their companies confidentially and on their own terms. With more than 1,250 businesses sold, a no-upfront-fee, success-driven approach, and experience across industries including franchising and home warranty services, Sunbelt Atlanta's team of Dealmakers guides owners through every stage of a sale.

Pippin's BBQ: A Confidential Sale to a First-Time Restaurant Owner-Operator

Raquel Wilson — Fri, 21 Aug 2026 15:35:43 GMT

Transaction Snapshot

Pippin's BBQ

Sell-Side Advisory | Barbecue & Limited-Service Restaurant | McDonough, Georgia

Client

Pippin's Restaurants, LLC d/b/a Pippin's BBQ

Headquarters

McDonough, Georgia

Dealmaker

Raquel Wilson

Announced

January 2026

Qualified Buyers

8 Months

Launch to Close

Letter of Intent

1986

Founded

Buyer

3ONE Ventures LLC

An individual private investor entering restaurant ownership

The Company

Nearly Four Decades of Barbecue and Community

Pippin's BBQ has served McDonough, Georgia since 1986, when founder Ron Pippin opened the restaurant in a small woodshed off the McDonough Square.

The concept quickly became a local favorite for slow-smoked barbecue and Brunswick stew before relocating in 1988 to its permanent home at 40 Sims Street, where the restaurant still operates today.

Business Highlights

15 Hours

Overnight smoking process

5 Days

Open each week

40 Years

Approaching four decades in business

Today, Pippin's operates as a limited-service, counter-order restaurant offering dine-in, carry-out, family meals, and catering. Its meats are smoked overnight on Southern Pride smokers, while sides including mac and cheese, coleslaw, baked beans, and cornbread are prepared fresh daily.

The business has operated under a semi-absentee ownership model since 2019, supported by a long-tenured staff that includes a lead cashier with more than two decades at the restaurant.

The Seller's Objective

A Planned Relocation Sets the Stage for a New Chapter

Pippin's owner and his wife were gradually moving toward retirement and looking to shed business assets so they could relocate after stepping away from full-time work.

The Process

Protecting a Long-Standing Brand Through a Confidential Sale

Sunbelt Atlanta, led by Dealmaker Raquel Wilson, guided ownership through opinion of value, confidential marketing, buyer qualification, due diligence, and closing.

The process reached 40 qualified buyers under strict confidentiality, helping protect the restaurant's employees, guests, and community reputation while the transaction moved forward.

The outreach surfaced a buyer whose offer matched ownership's goals, resulting in one letter of intent and a transaction that closed within eight months of launch.

For the seller, the objective was not simply to generate the greatest number of offers. It was to identify a buyer who could meet the owner's terms while giving the business the best opportunity to continue successfully.

Selecting the Right Partner

Ownership selected the buyer based on the strength and simplicity of the offer and the ability to close quickly, which aligned with the seller's plans to wind down and relocate.

The Buyer's Perspective

The buyer viewed Pippin's as an opportunity to enter restaurant ownership through an established community brand with a loyal customer base, simple operating model, and identifiable paths for future growth.

The Next Chapter

Building on an Established Local Brand

Expand Catering

Increase awareness and utilization of the restaurant's catering capabilities.

Strengthen Digital Presence

Improve digital visibility and delivery options while preserving the core brand.

Celebrate 40 Years

Use event-driven promotions around Pippin's 40th anniversary in 2026.

Market Context

Industry Tailwinds Behind the Deal

The transaction closed at a time when investors were showing strong interest in established, community-anchored restaurant concepts with simple menus, efficient operating models, and identifiable growth opportunities.

16%

Approximate McDonough population growth since 2010

131K+

People within five miles

$98K

Approximate area household income

25K+

Geranium Festival attendees

Pippin's counter-service model, modest footprint, loyal customer base, and established reputation positioned the business well for buyers looking for restaurant concepts that combine operational simplicity with a strong local identity.

Lessons for Sellers

Key Takeaways for Business Owners Considering a Sale

01. Start the transition before you have to.

Planning ahead gave ownership time to run a proper confidential process rather than being forced into a rushed sale.

02. A focused process can still produce the right outcome.

Reaching 40 qualified buyers produced one letter of intent, but that offer aligned with what ownership needed.

03. Certainty of close has real value.

Ownership prioritized a straightforward offer and quick close rather than extending the process in pursuit of different terms.

04. Longevity and simplicity are sellable assets.

A nearly 40-year operating history, simple menu, favorable operating model, and long-tenured staff gave buyers confidence in the transition.

Planning Your Exit?

Thinking About Selling Your Restaurant or Food Service Business?

Pippin's BBQ shows how a long-standing local business can transition successfully when the right buyer, timing, and sale process come together. Sunbelt Atlanta runs confidential sale processes for privately held businesses with no upfront fees.

Get a Business Valuation Talk With a Dealmaker

About Sunbelt Atlanta

Experienced Guidance From Valuation Through Closing

Since 1998, Sunbelt Atlanta has helped business owners across Georgia and the Southeast sell their companies confidentially and on their own terms. With more than 1,250 businesses sold, a no-upfront-fee, success-driven approach, and experience across industries including restaurant and foodservice businesses, Sunbelt Atlanta's team of Dealmakers guides owners through every stage of a sale.

Georgia Male Performance Clinic: A Confidential Sale to a First-Time Healthcare Owner-Operator

Raquel Wilson — Fri, 21 Aug 2026 15:32:36 GMT

Transaction Snapshot

Georgia Male Performance Clinic

Sell-Side Advisory | Men's Health & Wellness Clinic | Duluth, Georgia

Client

Summit Health & Wellness, Inc. d/b/a Georgia Male Performance Clinic

Headquarters

Duluth, Georgia

Dealmaker

Raquel Wilson

Announced

May 2026

Qualified Buyers

1.5 Months

Launch to Close

17 Days

LOI to Closing

All Cash

Winning Offer

Buyer

Rivero Health Holdings, LLC

An individual buyer-operator entering the men's health and wellness industry

The Company

A Physician-Guided Men's Health Clinic Serving Metro Atlanta

Founded in 2018, Georgia Male Performance Clinic, operating under Summit Health & Wellness, Inc., grew into a recognized men's health clinic serving Duluth and the broader Metro Atlanta region.

The clinic specializes in medically supervised, non-invasive treatment for erectile dysfunction, sexual performance concerns, and age-related declines in men's health through a discreet, boutique-style care model.

Business Highlights

1,640 Sq. Ft.

Professional clinic space

Treatment rooms

Physician-Led

Clinical treatment model

GMPC pairs its physician-directed model with an experienced clinical team and service lines that include GAINSWave shockwave therapy, regenerative cell treatments, hormone optimization, and testosterone therapy programs.

The Seller's Situation

A Time-Sensitive Sale Following a Successful Turnaround

The Seller had acquired the business only a year earlier and had recently completed significant operational improvements when a serious health matter created the need for an immediate sale.

The Process

Running a Competitive Process on a Compressed Timeline

Sunbelt Atlanta, led by Dealmaker Raquel Wilson, guided ownership through opinion of value, confidential marketing, buyer qualification, due diligence, and closing.

The process reached 72 qualified buyers under strict confidentiality while protecting the clinic's patients, staff, and referral relationships.

From launch to close, the transaction was completed in approximately 1.5 months, with just 17 days between signed letter of intent and closing.

The broad outreach helped identify a buyer prepared to move decisively on the seller's timeline, while confidentiality helped reduce disruption during the accelerated process.

Selecting the Right Partner

Ownership selected the buyer largely because of the strength and simplicity of the offer: an all-cash bid with a quick close and reasonable terms.

The Buyer's Perspective

For the buyer, the acquisition represented a transition from a full-time corporate role into direct ownership and the beginning of a portfolio of service-based businesses.

Market Context

Industry Tailwinds Behind the Deal

The transaction closed against a backdrop of sustained demand for men's health and erectile dysfunction treatment services.

$3.88B

Approximate ED treatment market in 2024

$9.34B

Projected market size by 2034

9.3%

Projected compound annual growth rate

6.3M

Approximate Metro Atlanta population

Expanding treatment options, growing awareness of men's health, and a large Metro Atlanta population created a favorable backdrop for the clinic's boutique, physician-led care model.

Lessons for Sellers

Key Takeaways for Business Owners Considering a Sale

01. Plan for the unexpected.

Clean systems, updated records, and a clear growth story made it possible for the seller to move quickly when circumstances changed.

02. Confidentiality matters even more in healthcare.

A discreet process protected patients, staff, and referral relationships while 72 qualified buyers were engaged behind the scenes.

03. Certainty of close can outweigh a higher price.

With a firm deadline, ownership prioritized an all-cash offer with straightforward terms and a fast path to closing.

04. Recent investment can strengthen buyer confidence.

Modernized systems, an upgraded facility, and identified growth opportunities gave the buyer confidence in the clinic's trajectory.

Planning Your Exit?

Thinking About Selling Your Healthcare or Wellness Business?

Georgia Male Performance Clinic's story shows what's possible when a confidential sale process is aligned with the seller's timeline and priorities. Sunbelt Atlanta advises owners of privately held businesses with no upfront fees.

Get a Business Valuation Talk With a Dealmaker

About Sunbelt Atlanta

Experienced Guidance From Valuation Through Closing

Since 1998, Sunbelt Atlanta has helped business owners across Georgia and the Southeast sell their companies confidentially and on their own terms. With more than 1,250 businesses sold, a no-upfront-fee, success-driven approach, and experience across industries including healthcare and wellness, Sunbelt Atlanta's team of Dealmakers guides owners through every stage of a sale.

Figment Kombucha: A Confidential Sale to a Beverage Industry Buyer Group

Mark Werbalowsky — Fri, 21 Aug 2026 15:29:24 GMT

Transaction Snapshot

Figment Kombucha

Sell-Side Advisory | Craft Kombucha & Functional Beverage Manufacturing | Athens, Georgia

Client

Figment Brewing, LLC d/b/a Figment Kombucha

Headquarters

Athens, Georgia

Dealmaker

Mark Werbalowsky

Announced

December 2025

Qualified Buyers

Letters of Intent

Closed

Transaction

Buyer

Aura Beverage Company, LLC

Led by buyer-operators Cora Abraham and Quinlan McNeal

The Company

From Farmers Market Booth to Regional Kombucha Brand

Figment Brewing, LLC, doing business as Figment Kombucha, was founded in 2018 by husband-and-wife co-founders Jason and Jessica Dean, who began selling kombucha from a small booth at the Athens Farmers Market in Athens, Georgia.

What started as a farmers-market side business grew into a fully operating craft kombucha producer running out of a 3,000-square-foot production and storage facility in Athens.

Business Highlights

231

Active wholesale accounts

8 States

Regional distribution footprint

3,000 Sq. Ft.

Production and storage facility

The Company built its business on a direct-to-consumer model, selling online and through a wholesale portal. Figment's product line centers on low-sugar, gluten-free, vegan kombucha offered in rotating seasonal flavors released roughly six times a year.

Figment built its reputation on freshness and sustainability, including a 1% for the Planet commitment tied to sourcing from local Georgia farmers. Its culture reflected the founders' community-first approach while operating with a lean team led in day-to-day brewing operations by head brewer Emily Shaw.

The Seller's Objective

Positioning a Founder-Built Brand for Its Next Stage of Growth

Having built Figment from a farmers-market booth into an established regional kombucha brand over seven years, Jason and Jessica Dean determined they had taken the Company as far as they could on their own and began looking for an owner who could take it further.

The Process

Running a Competitive, Confidential Process

Sunbelt Atlanta, led by M&A Advisor Mark Werbalowsky, built a targeted buyer universe spanning strategic beverage companies, financial buyers, and individual buyer-operators.

Over the course of the engagement, the process engaged 14 qualified buyers under strict confidentiality, protecting Figment's brand, wholesale accounts, and competitive position while the process played out.

That outreach generated two letters of intent, giving ownership a genuine choice between interested parties rather than a single offer to accept or decline.

Running a broad, confidential process is one of the clearest ways a business broker or M&A advisor creates value for a seller: qualified buyers can only compete for a deal they know exists, while confidentiality helps prevent unnecessary disruption among employees, customers, and competitors.

Selecting the Right Partner

The Deans ultimately chose Cora Abraham and Quinlan McNeal, who formed Aura Beverage Company, LLC. Their business background and track record gave the sellers confidence that they were well suited to take the Figment brand further.

The Buyer's Perspective

For Abraham and McNeal, the acquisition offered an opportunity to apply their experience to an established, values-driven beverage brand and expand on the foundation the Deans had already built.

Market Context

Industry Tailwinds Behind the Deal

The transaction closed against a backdrop of sustained growth in the kombucha and functional beverage category.

$1.2B

Approximate U.S. kombucha production market in 2019

$2.8B

Approximate market size in 2024

55.5%

Approximate canned kombucha share of category distribution

Consumer trends are reinforcing that growth through rising interest in natural, organic, probiotic-rich beverages, broader functional beverage adoption, sustainability preferences, and increasing strategic interest in established health-focused beverage brands.

Lessons for Sellers

Key Takeaways for Business Owners Considering a Sale

01. Know when you've hit your ceiling.

Figment's founders recognized the difference between a plateau in their own resources and a plateau in the brand's potential.

02. Confidential outreach protects what you've built.

A private process allowed Figment to test the market with 14 qualified buyers without unnecessarily disrupting wholesale accounts, retail relationships, or its team.

03. Multiple offers create real choices.

Competitive interest gives sellers greater flexibility to evaluate buyers on more than price alone.

04. Buyer fit matters as much as buyer capital.

The Deans selected a buyer whose background and track record suggested they could grow the brand responsibly.

Planning Your Exit?

Thinking About Selling Your Kombucha or Functional Beverage Company?

Figment Kombucha's story shows what's possible with the right buyer and the right process. Sunbelt Atlanta runs confidential, competitive sale processes for owners of privately held companies, with no upfront fees.

Get a Business Valuation Talk With a Dealmaker

About Sunbelt Atlanta

Experienced Guidance From Valuation Through Closing

Since 1998, Sunbelt Atlanta has helped business owners across Georgia and the Southeast sell their companies confidentially and on their own terms. With more than 1,250 businesses sold, a no-upfront-fee, success-driven approach, and experience across a wide range of industries, Sunbelt Atlanta's team of Dealmakers guides owners through every stage of a sale.