Atlanta, GA – January 3, 2023, Sunbelt Business Brokers – Atlanta (“Sunbelt Atlanta”) is pleased to announce the acquisition of its client, JD Royer Wholesale Florist (“JD Royer” or the “Company”), by Malar Horticulture International, LLC.
JD Royer Wholesale Florist is a leading wholesale floral supplier serving Central Georgia’s retail flower shops, wedding and event planners, garden centers, caterers, and related businesses. Founded in 1981 and operating from Perry, Georgia since 1992, the Company has built its reputation by “bringing the warehouse to the customer,” allowing clients to see, touch, and select fresh‑cut flowers, plants, and hardgoods directly from JD Royer’s trucks, while also purchasing vases, ribbon, supplies, and other floral accessories needed to serve their own customers. With over 40 years of operating history, a strategically located 6,200‑square‑foot warehouse and 1,760‑square‑foot climate‑controlled greenhouse on an I‑75 frontage road, and approximately 110 active recurring clients, JD Royer has become the go‑to source for quality product, reliable delivery, and attentive customer service for floral businesses across its 125‑mile service radius. Additional information about Malar Horticulture International can be found at https://www.malarhort.com/.
Malar Horticulture International, LLC acquired JD Royer Wholesale Florist as a strategic platform to expand its presence in the U.S. floral and horticulture supply chain by adding a highly regarded regional wholesale operation with strong market share and long‑standing customer relationships. The buyer intends to build on JD Royer’s unique mobile‑warehouse model, strategic location between major Georgia corridors, and proven logistics and sourcing capabilities to deepen penetration in existing territories, expand route coverage and delivery days, and explore new product lines and greenhouse capacity that can support additional growth with both existing and new customers.
Sunbelt Atlanta initiated and advised on the sale of JD Royer Wholesale Florist, serving as the exclusive M&A advisor and guiding ownership through opinion of value, confidential marketing of the business, buyer qualification, due diligence, and closing. The transaction was led by Dealmaker Doreen Morgan, who leveraged Sunbelt Atlanta’s targeted sell‑side process to position the Company with qualified strategic buyers and structure a transaction that aligned with the owner’s financial objectives and plans to transition out of day‑to‑day operations.
Owners of wholesale florists, floral import and distribution businesses, greenhouse and horticultural suppliers, and related floral and décor distribution companies who are considering a sale can leverage Sunbelt Atlanta’s industry‑focused sell‑side process to access qualified strategic and financial buyers, maximize after‑tax proceeds, and structure a transition that protects their teams, supplier relationships, and loyal customer base. As the floral and event industries continue to evolve and transportation and sourcing dynamics become more complex, well‑run wholesale operations with efficient logistics, strong reputations, and recurring revenue from established accounts are in high demand—making now an attractive time for owners in this sector to evaluate their strategic options over the next 1–5 years.
Doreen Morgan, Sunbelt Atlanta Dealmaker, initiated and advised JD Royer Wholesale Florist on the sale. For more information about Sunbelt Atlanta and its M&A advisory services for wholesale distribution, floral, and horticultural businesses, please visit www.sunbeltatlanta.com.please visit www.sunbeltatlanta.com.
If you would like more information about this topic, please call Doreen Morgan: (770) 936-9099 x 800 or email dmorgan@sunbeltatlanta.com
Sunbelt Atlanta is located at: 4360 Chamblee Dunwoody Road, Suite 111 Atlanta, GA 30341