3 min read

The Emotions of Breaking Up With Your Business

By Sunbelt Marketing on Nov 20, 2013 12:00:00 AM

Topics: Blog

When you start a business and it turns into a profitable success, you form a unique connection to it. Like watching your own child grow from infancy, your business becomes your baby that you have nurtured to your best ability to see it succeed. So, when it comes time to sell your business, your emotional connection may cloud your senses when conducting the deal. You may think of yourself as impervious to these feelings, but it is not uncommon to be internally swayed by a sense of approaching loss.

During the stressful process of selling your business, hiring a business broker to assist in the process will allow for a third party to facilitate without the emotions that could potentially manipulate your decisions. There are crucial steps in successfully selling your business for a price that does it justice, and hiring a broker can ensure that these steps are handled with professionalism and ease.

Setting Your Price

This topic can quickly become personal, because you know what you have invested beyond finances into your business, and you don’t want someone to underestimate that by setting the price too low. However, you have to be reasonable and realistic, and settle on a price that will actually attract buyers. A broker can assist in this phase by reorganizing your company’s finances to communicate its greatest earning capacity to prospective buyers.


Successful advertising and circulation are imperative to getting your business sold—if no one knows about it, no one can make an offer! A broker can assist with getting your business information into the right hands, no matter where it falls on the revenue scale.

Negotiating a Final Price

This phase of the selling process brings us back to the initial step of setting a price. This has the potential to bring a lot of emotions to the surface, as you want to sell your business for a price that not only satisfies you financially, but also does your hard work justice. A broker is not only skilled in the negotiation process, but will help you see a fair price clearly, when emotions may get in the way of your business sense.

Settling the Final Details

Once a price has been agreed upon, the legal and financial details need to be handled to close the deal. There is much paperwork to be pored over, and emotions could come into play as you feel the impending farewell to your business fast approaching. Having a broker to guide you at this phase is not only important for accuracy of paperwork and procedures, but the broker can also help facilitate when you may start to hesitate. As a seller, you may feel a sense of distrust toward your buyer. As unjustified or random as your fearful emotions may be, a broker can help keep your them at bay by ensuring a smooth transition that will not cheat you out of your hard-earned money.

Find Happiness in Goodbye

It is understandably hard to let go of something you have worked so hard to send on a path of success. However, you must remind yourself that someone wanting to buy your business shows you that you have created something that is desired by others! That alone is something of which to be proud. Take this opportunity to sell your business at a price you deserve and hire a broker to walk you through the steps that could only be made that much more difficult by the emotions of letting go.

Sunbelt Marketing

Written by Sunbelt Marketing