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4 Reasons to Buy a Failing Business | Sunbelt Blog

By Sunbelt Marketing on Nov 18, 2010 12:00:00 AM

Topics: Blog

Owning one’s own business seems to be a common dream. The idea of being one’s own boss and setting one’s own hours is extremely enticing for many people. Nevertheless, these people seem to overlook how stressful and daunting running a business can be. The most difficult task is actually getting the business of the ground, and this is why some have opted to purchase existing small businesses that seem to be going under. At first glance, this might appear to be a bad idea, but there are definitely some positive aspects that make it a tempting venture.

1. You Can Skip the Start-up, and That’s the Hardest Part

As stated earlier, starting a business from the ground up can be grueling work. Launching a business can deplete savings and take a great deal of time and energy. Buying an already-existing business (even if it is failing) though, will still save you the hassle of legalities and other complicated and expensive issues associated with small company start-up.

2. It’s Definitely Cost-Effective

Some people who are desperately trying to get rid of their small businesses, are willing to let them go for a price that would cost less for you to buy, than to start a new one. Then, you can take the money you saved by purchasing it, and put it towards marketing efforts, and other ways to improve your existing products or services.

3. You Probably Know Why it’s Not Working

When observing a small business from the outside, it is usually easy to figure out what it’s major faults are, than when it’s your own business that you’ve invested so much into. You’re probably thinking “if only they did this, or offered that.” Now is your chance to actualize you vision.

4. You Can Bring New Ideas to the Company

Much like the previous reason, you now have the opportunity to breathe new life into the business and get people excited about it. New branding, marketing strategies, and even a grand re-opening will all help bring fresh clientele to the business, to get it up and running.

It’s important to note that if you decide to purchase a failing small business, you should be an experienced entrepreneur, or at least have some knowledge on how a small business should be run. If this is a risk you’re willing to venture into, there is a good possibility that you’ll come out on top, if you play your cards right.

Sunbelt Marketing

Written by Sunbelt Marketing