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Multi-Location Cookie Retailer with Franchisor Potential
Listing ID: SA1718
Description
The Company was founded in 2019 as a premium cookie provider and opened their first retail bakery in 2021. Headquartered in metro-Atlanta, GA, the Company has quickly validated their unique business model and has positioned the business well for franchising. They have two company-owned stores that operate in high-traffic locations and offer fresh-baked cookies daily. They currently use one location to supply cookies to the other location, but the growth model is to have future locations capable of their own on-site dough preparation and baking using cost-effective assets to minimize the start-up and operating costs. They offer more than 50 different cookie flavors and rotate them monthly as well as seasonally to incent repeat customer visits. They have ~13 employees and are poised to build on their success from walk-ins, word-of-mouth advertising, as well as their extensive and growing following on Instagram and other social media.
INVESTMENT HIGHLIGHTS:
- Two operational store models – a walk-in model and kiosk model - that can be easily replicated in new locations if desired
- Experienced team remaining to continue operations without disruption through the ownership transition
- Franchisor documents (FDD, Operating Manuals) have been professionally drafted and ready to enable a more aggressive franchisor model
GROWTH OPPORTUNITIES:
- Amplify Digital & Influencer Marketing
- Marketing spend in the most recent twelve months was < 0.7% of sales — well below peer norms for retail food establishments
- Funding influencer and paid-social campaigns can accelerate traffic and brand awareness
- Expand B2B, Catering & Corporate Gifting
- Leverage the bulk-order infrastructure to target offices, campus events, and holiday gifting to smooth weekday demand and diversify revenue
- Corporate events (like monthly parties) can exponentially boost revenue and utilize excess capacity
- Aggressively Pursue Franchisor Model
- Two Atlanta stores generate $525K average revenue with nearly 80% gross margin and >10% EBITDA—robust economics to validate the franchise concept
- Owner has already invested in having professionally authored Franchise Disclosure Document (FDD) and Operating Manuals and has engaged resources who could quickly and cost effectively execute that strategy
Financial information
- $575,000 Asking Price
- $117,000 Cash Flow
- $1,050,000 Gross Revenue
- $15,000 FF & E
- $15,000 Inventory
- No Financing
Reason for sale
Owner wishes to spend more time with family
Facilities
Detailed information
-
Home Based:
No -
Franchise:
No -
Distressed:
No -
Relocatable:
No -
Year Established:
2019 -
Willing To Train:
Yes -
Real Estate Available:
No -
Is Property Leased:
Yes -
Real Estate Included:
No -
Is Management Staying:
No -
Days Open:
7 -
Full Time Employees:
3 -
Part Time Employees:
10 -
Building Size:
2,500 sf -
Listing ID:
SA1718
Contact Us
Business location
Metro Atlanta
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