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About Us

Sunbelt Atlanta Business Brokers

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At Sunbelt Atlanta our team is made up of seasoned professionals with more than 90 years of collective experience selling companies. Our backgrounds and industry experience are as varied as the companies we represent. Some come from main-street, some from Wall Street. Collectively, we have closed hundreds of transactions and the companies we have sold range in size from $100,000 to $50,000,000 in revenue and span all industries. 

Industry Focus

Home Services Business Brokers in Atlanta & Georgia

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Selling Your Home Services Business in Atlanta & Georgia

Many home services business owners begin thinking about selling long before they’re ready to act. You may be profitable but stretched thin, facing labor constraints, rising operating costs, or wondering how long current buyer demand will hold. Others are simply ready to step back after years of managing day-to-day operations.

Selling a home services company involves far more than finding a buyer. Owners must consider valuation, timing, confidentiality, and how a sale may impact employees and customers. In a market like Atlanta—where well-run home services businesses are in strong demand—it’s critical to control how and when your business is presented.

A structured, confidential sales process allows you to explore options without disrupting operations or alerting staff, competitors, or customers prematurely. competitors, or customers prematurely.

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Common Questions Home Services Business Owners Ask Before Selling

When owners of home services businesses begin exploring a sale, the questions are usually consistent—regardless of the specific trade. The right answers depend on your service mix, margins, systems, and how involved you are in daily operations.

  • What is my home services business worth in today’s market?

  • Can I sell without employees or customers finding out?

  • How long does it typically take to sell a home services company?

  • Should I grow revenue before selling—or is now the right time?

  • What role will I need to play after the sale?

Addressing these questions early helps avoid missteps that can cost leverage, time, or value.

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How Home Services Businesses Are Typically Valued

Most home services businesses are valued based on adjusted earnings, not revenue alone. A professional valuation normalizes expenses, identifies owner add-backs, and evaluates how dependent the business is on the owner’s personal involvement.

Buyers typically evaluate home services companies through a risk-and-scalability lens, including:

Recurring service and maintenance agreements

Licensing, certifications, and compliance

Technician stability and leadership structure

Customer concentration and service mix

Two home services companies with similar revenue can command very different values depending on operational maturity, recurring revenue, customer diversification, and how transferable the business is. A professional valuation provides a realistic picture of what your company may command in today’s
market—and what can be improved before going to market.

Get a Professional Valuation

Working with a Home Services Business Broker Who Represents Sellers

When selling a home services company, representation matters. Sunbelt Atlanta works exclusively on behalf of business owners—not as a passive listing intermediary. Our role is to protect your confidentiality, position your business correctly, and manage the transaction from start to finish.

What we do for home services sellers:

  • Prepare your business for market and clarify the story buyers need to believe

  • Maintain strict confidentiality with controlled buyer access

  • Identify, screen, and qualify serious buyers

  • Manage negotiations and optimize deal structure

  • Guide you through due diligence and closing milestones

The result is a cleaner process, fewer distractions, and stronger leverage when it matters most.
Service Industry Specialist

Doreen Morgan

Owner & Managing Director

Doreen owns Sunbelt Atlanta and is one of the leading M&A Advisors in the United States with over 200 transactions since 2005.

Is now the right time?

There is no single “perfect” time to sell a home services business—but there are windows when strong performance, favorable buyer demand, and owner readiness align. Many owners start with a conversation, not a commitment, to understand timing, value, and next steps.

If you’re considering selling a home services business in Atlanta or anywhere in Georgia, we can help you evaluate where you stand and what a smart path forward looks like.

Talk With Doreen Morgan Today!
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Home Services Industries We Represent

Atlanta’s #1 Business Broker

Ready to take the next step? Fill out the form below, and let’s explore how we can help you achieve your goals. From buying and selling to growing your business, we’re here to guide you every step of the way. Let’s make success happen—together.

  (770) 936-9099 

 info@sunbeltatlanta.com

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