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About Us

Sunbelt Atlanta Business Brokers

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At Sunbelt Atlanta our team is made up of seasoned professionals with more than 90 years of collective experience selling companies. Our backgrounds and industry experience are as varied as the companies we represent. Some come from main-street, some from Wall Street. Collectively, we have closed hundreds of transactions and the companies we have sold range in size from $100,000 to $50,000,000 in revenue and span all industries. 

Industry Focus

HVAC Business Brokers in Atlanta & Georgia

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Selling Your HVAC Business in Atlanta & Georgia

Many HVAC business owners begin thinking about selling long before they’re ready to act. You may be profitable but stretched thin, navigating technician shortages, rising costs, or the demands of being on call year-round. Others are simply ready to step back after years of managing daily operations, service calls, and customer relationships.

Selling an HVAC business involves far more than finding a buyer. Owners must consider valuation, timing, confidentiality, and how a sale may impact employees, customers, and service continuity. In a market like Atlanta—where well-run HVAC companies are in strong demand—it’s especially important to control how and when your business is presented.

A structured, confidential sales process allows you to explore your options without disrupting operations or alerting staff, competitors, or customers prematurely. competitors, or customers prematurely.

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Common Questions HVAC Business Owners Ask Before Selling

When HVAC owners begin exploring a sale, the questions are often similar—but the answers depend heavily on how the business is structured, how involved the owner is, and the strength of recurring revenue.

  • What is my HVAC business worth in today’s market?

  • Can I sell my company without employees or customers finding out?

  • How long does it typically take to sell an HVAC business?

  • Should I grow revenue before selling—or is now the right time?

  • Will I need to stay on after the sale, and for how long?

Answering these questions early helps avoid missteps that can reduce leverage, delay a sale, or impact valuation. time, or value.

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How HVAC Businesses Are Typically Valued

Most HVAC businesses are valued based on adjusted earnings, not top-line revenue alone. A professional valuation normalizes expenses, identifies owner add-backs, and evaluates how dependent the business is on
the owner’s personal involvement.

Recurring service and maintenance agreements

Licensing, certifications, and compliance

Technician stability and leadership structure

Customer concentration and service mix

Two HVAC companies with similar revenue can command very different values depending on recurring revenue, technician stability, customer diversification, and operational maturity. A professional valuation provides a realistic view of what your business may command in the current market—and what improvements could increase value before going to market.

Get a Professional Valuation

Working with an HVAC Business Broker Who Represents Sellers

When selling an HVAC company, representation matters. Sunbelt Atlanta works exclusively on behalf of business owners—not as a passive listing intermediary. Our role is to protect your confidentiality, position your HVAC business correctly, and manage the transaction from start to finish.

What We Do for HVAC Sellers

  • Prepare your HVAC business for market and clarify buyer positioning

  • Maintain strict confidentiality with controlled buyer access

  • Identify, screen, and qualify serious HVAC buyers

  • Manage negotiations and optimize deal structure

  • Guide you through due diligence and closing milestones

The result is a cleaner process, fewer distractions, and stronger leverage when it matters most.
Service Industry Specialist

Doreen Morgan

Owner & Managing Director

Doreen owns Sunbelt Atlanta and is one of the leading M&A Advisors in the United States with over 200 transactions since 2005.

Is Now the Right Time to Sell Your HVAC Business?

There is no single “perfect” time to sell an HVAC business—but there are windows when strong financial performance, buyer demand, and owner readiness align. Many HVAC owners begin with a conversation, not a commitment, to better understand valuation, timing, and next steps.

If you’re considering selling an HVAC business in Atlanta or anywhere in Georgia, an experienced HVAC business broker can help you evaluate where you stand and what a smart path forward looks like.

Talk With Doreen Morgan Today!
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Other Home Services Industries We Represent

Atlanta’s #1 Business Broker

Ready to take the next step? Fill out the form below, and let’s explore how we can help you achieve your goals. From buying and selling to growing your business, we’re here to guide you every step of the way. Let’s make success happen—together.

  (770) 936-9099 

 info@sunbeltatlanta.com

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