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About Us

Sunbelt Atlanta Business Brokers

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At Sunbelt Atlanta our team is made up of seasoned professionals with more than 90 years of collective experience selling companies. Our backgrounds and industry experience are as varied as the companies we represent. Some come from main-street, some from Wall Street. Collectively, we have closed hundreds of transactions and the companies we have sold range in size from $100,000 to $50,000,000 in revenue and span all industries. 

Industry Focus

Pool Service Business Brokers in Atlanta & Georgia

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Selling Your Pool Service Business in Atlanta & Georgia

Many pool service business owners begin thinking about selling long before they’re ready to act. You may be profitable but managing route density, technician availability, equipment costs, and seasonal demand. Others are ready to step back after years of overseeing weekly service schedules and customer relationships.

Selling a pool service business involves more than finding a buyer. Owners must consider valuation, timing, confidentiality, and how a sale may impact employees and customers who rely on consistent service. In a market like Atlanta—where recurring service businesses are in high demand—it’s especially important to control how and when your business is presented.

A structured, confidential sales process allows you to explore your options without disrupting operations or alerting staff, competitors, or customers prematurely. competitors, or customers prematurely.

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Common Questions Pool Service Business Owners Ask Before Selling

When pool service business owners begin exploring a sale, the questions are often similar—but the answers depend on route stability, customer retention, and how dependent the business is on the owner.

  • What is my pool service business worth in today’s market?

  • Can I sell my business without customers or technicians finding out?

  • How long does it typically take to sell a pool service business?

  • Should I improve route density or customer retention before selling?

  • Will I need to stay involved after the sale?

Answering these questions early helps protect value and reduce disruption during the transition.

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How Pool Service Businesses Are
Typically Valued

Most pool service businesses are valued based on adjusted earnings, not revenue alone. A professional valuation accounts for normalized expenses, owner add-backs, and how scalable and transferable the business is.

Recurring weekly or monthly service routes

Customer retention and
churn rates

Technician stability and
training systems

Equipment, vehicles, and route efficiency

Two pool service companies with similar revenue can command very different values depending on route density, retention rates, technician reliability, and operational systems. A professional valuation provides a realistic view of what your business may command in today’s market—and what improvements could increase value before going to market.

Get a Professional Valuation

Working with a Pool Service Business Broker Who Represents Sellers

When selling a pool service company, representation matters. Sunbelt Atlanta works exclusively on behalf of business owners—not as a passive listing intermediary. Our role is to protect your confidentiality, position your business correctly, and manage the transaction from start to finish.

What We Do for Pool Service Sellers

  • Prepare your pool service business for market and buyer positioning

  • Maintain strict confidentiality with controlled buyer access

  • Identify, screen, and qualify serious pool service buyers

  • Manage negotiations and optimize deal structure

  • Guide you through due diligence and closing milestones

The result is a smoother transaction, fewer distractions, and stronger leverage during negotiations.
Service Industry Specialist

Doreen Morgan

Owner & Managing Director

Doreen owns Sunbelt Atlanta and is one of the leading M&A Advisors in the United States with over 200 transactions since 2005.

Is Now the Right Time to Sell Your Pool Service Business?

There is no single “perfect” time to sell a pool service business—but there are periods when strong retention, buyer demand, and owner readiness align. Many owners begin with a conversation, not a commitment, to better understand valuation, timing, and next steps.

If you’re considering selling a pool service business in Atlanta or anywhere in Georgia, an experienced pool service business broker can help you evaluate your options and plan a smart path forward.

Talk With Doreen Morgan Today!
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Other Home Services Industries We Represent

Atlanta’s #1 Business Broker

Ready to take the next step? Fill out the form below, and let’s explore how we can help you achieve your goals. From buying and selling to growing your business, we’re here to guide you every step of the way. Let’s make success happen—together.

  (770) 936-9099 

 info@sunbeltatlanta.com

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