14 min read
11 Valuation Tips Every Service Business Owner Needs to Know
Service business valuation depends first on three buyer questions: is cash flow predictable, does risk transfer cleanly...
Doreen has been a sell-side advisor on lower middle market mergers, acquisitions and main street business sales for 20 years and owns Sunbelt Business Brokers – Atlanta.
A skilled dealmaker, she has closed more than 300 transactions since 2005, and has represented business owners on the sale of their companies in multitude of industries including: B2B Services, Heavy Construction, Healthcare, Franchising/Licensors, Manufacturing, Specialty
Distribution and Technology.
Before acquiring Sunbelt Atlanta in 2015, she worked with an international M&A Firm/Investment Bank. Early in her career, she worked the corporate sell-side for an internationally recognized franchise organization with a portfolio of five QSR Food Concepts.
Doreen lives in Roswell, GA with her Husband and three children.
We can help. Send me your contact details for a confidential conversation. I look forward to speaking with you.
May 8, 2026 by Doreen Morgan
Service business valuation depends first on three buyer questions: is cash flow predictable, does risk transfer cleanly...
Apr 27, 2026 by Doreen Morgan
Selling a company means proving that earnings are real, risks are contained, and the business can keep operating after...
Apr 21, 2026 by Doreen Morgan
Are you thinking it’s time to sell your insurance agency, or simply curious about how to value an insurance entity...