5 min read
How Buyers Evaluate Risk and What It Means for Your Valuation
If you plan to sell your business, you need to understand how a buyer evaluates risk because it will determine your...
Doreen has been a sell-side advisor on lower middle market mergers, acquisitions and main street business sales for 20 years and owns Sunbelt Business Brokers – Atlanta.
A skilled dealmaker, she has closed more than 300 transactions since 2005, and has represented business owners on the sale of their companies in multitude of industries including: B2B Services, Heavy Construction, Healthcare, Franchising/Licensors, Manufacturing, Specialty
Distribution and Technology.
Before acquiring Sunbelt Atlanta in 2015, she worked with an international M&A Firm/Investment Bank. Early in her career, she worked the corporate sell-side for an internationally recognized franchise organization with a portfolio of five QSR Food Concepts.
Doreen lives in Roswell, GA with her Husband and three children.
We can help. Send me your contact details for a confidential conversation. I look forward to speaking with you.
Feb 23, 2026 by Doreen Morgan
If you plan to sell your business, you need to understand how a buyer evaluates risk because it will determine your...
Feb 12, 2026 by Doreen Morgan
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