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Georgia Male Performance Clinic: A Confidential Sale to a First-Time Healthcare Owner-Operator

Written by Updated August 26, 2026

The Sunbelt Atlanta Public Relations Team shares company news, transaction announcements, market insights, and updates from our business brokerage professionals. Our team keeps clients, partners, and the business community informed about the latest developments at Sunbelt Atlanta.

Picture of Public Relations Team Public Relations Team Updated on August 26, 2026

Transaction Snapshot

Georgia Male Performance Clinic

Sell-Side Advisory | Men's Health & Wellness Clinic | Duluth, Georgia

Client

Summit Health & Wellness, Inc. d/b/a Georgia Male Performance Clinic

Headquarters

Duluth, Georgia

Dealmaker

Raquel Wilson

Announced

May 2026

Qualified Buyers

1.5 Months

Launch to Close

17 Days

LOI to Closing

All Cash

Winning Offer

Buyer

Rivero Health Holdings, LLC

An individual buyer-operator entering the men's health and wellness industry

The Company

A Physician-Guided Men's Health Clinic Serving Metro Atlanta

Founded in 2018, Georgia Male Performance Clinic, operating under Summit Health & Wellness, Inc., grew into a recognized men's health clinic serving Duluth and the broader Metro Atlanta region.

The clinic specializes in medically supervised, non-invasive treatment for erectile dysfunction, sexual performance concerns, and age-related declines in men's health through a discreet, boutique-style care model.

Business Highlights

1,640 Sq. Ft.

Professional clinic space

Treatment rooms

Physician-Led

Clinical treatment model

GMPC pairs its physician-directed model with an experienced clinical team and service lines that include GAINSWave shockwave therapy, regenerative cell treatments, hormone optimization, and testosterone therapy programs.

The Seller's Situation

A Time-Sensitive Sale Following a Successful Turnaround

The Seller had acquired the business only a year earlier and had recently completed significant operational improvements when a serious health matter created the need for an immediate sale.

The Process

Running a Competitive Process on a Compressed Timeline

Sunbelt Atlanta, with the transaction led by Dealmaker Raquel Wilson, guided ownership through opinion of value, confidential marketing, buyer qualification, due diligence, and closing.

The process reached 72 qualified buyers under strict confidentiality while protecting the clinic's patients, staff, and referral relationships.

From launch to close, the transaction was completed in approximately 1.5 months, with just 17 days between signed letter of intent and closing.

The broad outreach helped identify a buyer prepared to move decisively on the seller's timeline, while confidentiality helped reduce disruption during the accelerated process.

Selecting the Right Partner

Ownership selected the buyer largely because of the strength and simplicity of the offer: an all-cash bid with a quick close and reasonable terms.

The Buyer's Perspective

For the buyer, the acquisition represented a transition from a full-time corporate role into direct ownership and the beginning of a portfolio of service-based businesses.

Market Context

Industry Tailwinds Behind the Deal

The transaction closed against a backdrop of sustained demand for men's health and erectile dysfunction treatment services.

$3.88B

Approximate ED treatment market in 2024

$9.34B

Projected market size by 2034

9.3%

Projected compound annual growth rate

6.3M

Approximate Metro Atlanta population

Expanding treatment options, growing awareness of men's health, and a large Metro Atlanta population created a favorable backdrop for the clinic's boutique, physician-led care model.

Lessons for Sellers

Key Takeaways for Business Owners Considering a Sale

01. Plan for the unexpected.

Clean systems, updated records, and a clear growth story made it possible for the seller to move quickly when circumstances changed.

02. Confidentiality matters even more in healthcare.

A discreet process protected patients, staff, and referral relationships while 72 qualified buyers were engaged behind the scenes.

03. Certainty of close can outweigh a higher price.

With a firm deadline, ownership prioritized an all-cash offer with straightforward terms and a fast path to closing.

04. Recent investment can strengthen buyer confidence.

Modernized systems, an upgraded facility, and identified growth opportunities gave the buyer confidence in the clinic's trajectory.

Planning Your Exit?

Thinking About Selling Your Healthcare or Wellness Business?

Georgia Male Performance Clinic's story shows what's possible when a confidential sale process is aligned with the seller's timeline and priorities. Sunbelt Atlanta advises owners of privately held businesses with no upfront fees.

Get a Business Valuation Talk With a Dealmaker

About Sunbelt Atlanta

Experienced Guidance From Valuation Through Closing

Since 1998, Sunbelt Atlanta has helped business owners across Georgia and the Southeast sell their companies confidentially and on their own terms. With more than 1,250 businesses sold, a no-upfront-fee, success-driven approach, and experience across industries including healthcare and wellness, Sunbelt Atlanta's team of Dealmakers guides owners through every stage of a sale.