Figment Kombucha has been Acquired by Aura Beverage Company

Atlanta, GA December 9, 2025, Sunbelt Business Brokers – Atlanta is pleased to announce the acquisition of its client, Figment Brewing, LLC d/b/a Figment Kombucha ("Figment"), by Aura Beverage Company, LLC ("Aura").

Founded in 2018, Figment began as a small booth at the Athens Farmers Market and has since grown into a craft kombucha producer operating out of a 3,000-square-foot facility in Athens, Georgia. The Company runs a direct-to-consumer model complemented by a wholesale portal serving 231 active accounts across eight states, offering low-sugar, gluten-free, vegan kombucha in rotating seasonal flavors such as Mango Ginger and Blueberry Lavender. Figment has built its brand around freshness and sustainability, including a 1% for the Planet commitment and sourcing from local Georgia farmers. Aura Beverage Company, LLC is a beverage company built around the philosophy "drinks that feel good, liquid that gives life," focused on better-for-you, functional beverages.

Sunbelt Atlanta initiated and advised on the sale of Figment, serving as the exclusive M&A advisor to the Company. The transaction was led by M&A Advisor Mark Werbalowsky who leveraged Sunbelt Atlanta's targeted sell-side process to position the company with qualified strategic buyers and structure a transaction that aligned with the owner's financial and succession objectives.

Owners of specialty food manufacturing, kombucha and functional beverage companies considering a sale can leverage Sunbelt Atlanta's targeted sell-side process to access qualified strategic and financial buyers, maximize after-tax proceeds, and structure a transition that fits their personal and succession goals.

This transaction highlights the strong demand from strategic and financial buyers for health-focused, better-for-you beverage brands with loyal customer bases and sustainable growth stories. Owners of kombucha and functional beverage companies considering a sale can benefit from Sunbelt Atlanta's targeted, confidential sell-side process designed to maximize valuation, expand buyer reach, and deliver a smooth ownership transition.