Georgia Male Performance Clinic Acquired by Rivero Health Holdings

Atlanta, GA - May 4 2026, Sunbelt Business Brokers -- Atlanta (“Sunbelt Atlanta”) is pleased to announce the acquisition of its client, Georgia Male Performance Clinic (“Georgia Male Performance”), by Rivero Health Holdings, LLC.

Georgia Male Performance, headquartered in Duluth, Georgia, is a leading men’s health clinic focused on innovative, non-invasive solutions for erectile dysfunction, performance concerns, and hormone optimization. Serving patients throughout Gwinnett County and the broader Metro Atlanta region, the practice leverages over four decades of combined expertise in vascular health and ED treatment. Its board-certified physician and experienced clinical team provide customized care in a discreet, patient-focused setting aimed at enhancing overall wellness, confidence, and quality of life.

Rivero Health Holdings acquired Georgia Male Performance as a strategic entry point into the expanding men’s health and wellness market. The acquisition builds upon the clinic’s established clinical credibility, strong patient relationships, and effective treatment methodologies. Under new ownership, the business is positioned for continued growth through targeted marketing initiatives, potential geographic expansion, and the introduction of complementary services—while preserving the personalized, high-touch care model that has set it apart in a competitive landscape.

Sunbelt Atlanta initiated and advised on the sale of Georgia Male Performance, serving as the exclusive M&A advisor and guiding ownership through opinion of value, a confidential marketing process, buyer qualification, due diligence, and closing. The transaction was led by Dealmaker Raquel Wilson, who leveraged Sunbelt Atlanta’s targeted sell-side process to position the clinic with qualified strategic and financial buyers and structure a transaction that aligned with the owner’s financial, lifestyle, and succession objectives.

Owners of men’s health clinics, cash-pay specialty practices, and related wellness providers considering a sale can take advantage of Sunbelt Atlanta’s targeted, confidential sell-side process to reach qualified buyers, maximize valuation and after-tax proceeds, and structure a smooth transition that aligns with their succession and retirement goals.

For more information about Sunbelt Atlanta and its M&A advisory services for healthcare and wellness businesses, please visit www.sunbeltatlanta.com.

If you would like more information about this topic or to discuss selling your company, please call Mark Werbalowsky at (770) 936‑9099 x 814 or email rwilson@sunbeltatlanta.com.

Sunbelt Atlanta is located at:
4360 Chamblee Dunwoody Road, Suite 111, Atlanta, GA 30341