Southern Charm Personal Care Acquired by Southern Charm Senior Care, LLC

Atlanta, GA - August 21, 2020, Sunbelt Business Brokers – Atlanta (“Sunbelt Atlanta”) is pleased to announce the acquisition of its client, Southern Charm Personal Care, LLC (“Southern Charm Personal Care”), by Southern Charm Senior Care, LLC

Southern Charm Personal Care is a Metro Atlanta–based private homecare provider serving the needs of seniors and their families with in-home personal care services focused on safety, dignity, and maintaining independence. Founded in 2014, the company employs a team of full-time and part-time CNAs and care professionals who provide bathing and grooming assistance, meal preparation and serving, light housekeeping, companionship, and medication reminders to clients across multiple senior living communities. With a stellar reputation for highly ethical practices, attentive caregivers, and a strong commitment to client welfare, Southern Charm Personal Care has become a trusted partner to facilities and families seeking consistent, relationship-driven care.

Southern Charm Senior Care, LLC acquired Southern Charm Personal Care as a strategic platform in the growing senior care and in-home personal care sector, with the goal of expanding services to a broader senior population while maintaining the personalized, relationship-based care model that has differentiated the company in a competitive market. The buyer plans to build on Southern Charm’s established facility relationships, referral-based growth model, and experienced caregiver team, while investing in additional staffing, clinical oversight, and selective marketing to deepen penetration in existing communities and pursue new senior living and homecare partnerships.

Sunbelt Atlanta initiated and advised on the sale of Southern Charm Personal Care, serving as the exclusive M&A advisor and guiding ownership through opinion of value, a confidential marketing process, buyer qualification, due diligence, and closing. The transaction was led by Dealmaker Mark Werbalowsky, who leveraged Sunbelt Atlanta’s targeted sell-side process to position the company with qualified strategic and financial buyers and structure a transaction that aligned with the owner’s financial objectives and plans to relocate out of state.

Owners of private homecare providers, personal care agencies, non-medical senior care companies, and related in-home support services who are considering a sale can take advantage of Sunbelt Atlanta’s confidential, industry-focused sell-side process to reach qualified buyers, maximize valuation and after-tax proceeds, and design a transition that protects their staff, referral sources, and client relationships. Prospective acquirers in this space are increasingly seeking well-managed, referral-driven providers with strong reputations, stable facility relationships, and documented caregiving protocols, making now a compelling time for senior care owners to evaluate their strategic options.

For more information about Sunbelt Atlanta and its M&A advisory services for senior care, homecare, and healthcare services businesses, please visit www.sunbeltatlanta.com.

If you would like more information about this topic or to discuss selling your company, please call Mark Werbalowsky at (770) 936‑9099 x 804 or email mwerbalowsky@sunbeltatlanta.com.

Sunbelt Atlanta is located at:
4360 Chamblee Dunwoody Road, Suite 111 Atlanta, GA 30341