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Doreen Morgan

CEO and Managing Director

Doreen has been a Sell-Side M&A Advisor to lower-middle market and main street entrepreneurs in the United States for more than 10 years. Prior to her work in mergers and acquisitions, she held executive level positions within the franchise industry working as a Franchise Business Consultant and Director of Training and Development early in her career with Buffalo’s Franchise Concepts and then with Mrs. Fields Famous Brands on the corporate sell-side representing new development and divestiture opportunities for 5 of the company’s QSR concepts including; Mrs. Fields Famous Brands, Great American Cookie Company, Pretzel Time, Pretzel Maker and TCBY Yogurt. Doreen’s M&A practice remains centered around the franchise and specialty distribution verticals.

As a seasoned Franchise M&A Advisor, she has closed more than 70 transactions since 2005, representing franchisors, multi-unit franchisees, licensors, and distributors of proprietary and patented products and processes.

Her clients span a multitude of industries including: B2B Services, Healthcare, Education, Automotive Aftermarket, Security, Construction, Light Manufacturing, Textiles, Restaurant, and Retail.

Before acquiring Sunbelt Business Brokers – Atlanta, as a franchise resale from her long-time mentor, Doreen worked with an international M&A Firm/Investment bank and prior to that she practiced with a boutique M&A Firm based in Atlanta. She lives in Roswell, GA with her Husband and three children.

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was acquired by

US LBM Holdings, LLC

BSA was acquired by US LBM Holdings, LLC,



was acquired by

CMS Mechanical and Nextech

Kleen Air Research was acquired by CMS Mechanical and Nextech,


Manufacturing/Wholesale Distribution

was acquired by

Woodprint, Inc.

Instant Imprints – 7 locations was acquired by Woodprint, Inc.,


Business/Personal Services


Franchisor – B2B Home Services

This B2B Franchisor operates in 25 major markets across the United States with 15 Franchisees, most of which are mu ...

Multi-Unit ACE Hardware Opportunity

Multi-Unit ACE Hardware opportunity located in the Southeastern US.  Two locations, both in business for more than ...

Manufacturer Lawn and Garden Accessories ...

This company has been in business for 15 years and designs and manufactures private label lawn and garden accessori ...

Key Focus Areas

Franchise Sales

Specialty Distribution



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